Join us for a two-day summit on the MUSIC BUSINESS at W21! Free and Open to the Public!

Join us for panel discussions and lectures covering branding, the future of music in Santa Fe, alternative revenue streams for musicians, the DJ Business, how to develop a press kit and book tours for small bands, music production, the state of the radio, and understanding all the contracts and agreements you might run into as a musician. Panelists and lecturers include important industry professionals, New Mexico Music Commissioners, local venue owners, artists, and agents that are involved in the music industry. Presented by NM Lawyers for the Arts and After Hours Alliance.

WHEN:           November 7 & 8, 3-8 p.m.
WHERE:        Warehouse 21, 1614 Paseo de Peralta, Santa Fe, NM.
SCHEDULE:
THURSDAY, November 7, 2013

Taking It on the Road – Panel Discussion - 2:00 – 3:30: Nothing helps hone a band’s sound better than going on tour. In this panel discussion, hear musicians discuss their experiences with booking their own tours, and applying to festivals, and learn the basics of working with the different types of venues you might encounter.

Meet the Press – Panel Discussion - 3:45 – 5:15: Getting local and online press coverage is one of the most important goals for a musician. Quotes and positive reviews can help you sell albums and tickets as well as book shows in markets that have never heard from you. Join a panel of music and arts journalists to learn the basics of writing a press release and get the inside scoop on what types of stories get their attention.

Music as a Profession in the New Millennium – Panel Discussion - 5:30 – 7:00: The shape of the music business today is completely different than it was 10 years ago. Developments in digital mixing and recording and digital distribution platforms have enhanced the art of production and made it easier for individuals to self-promote and distribute, while at the same time creating new challenges and opportunities for musicians’ earning potential. This panel will discuss alternative revenue streams for musicians, how the music world continues to change, and explore the benefits and limitations of this new ever-changing world.

The Business of the DJ – Panel Discussion - 7:15 – 8:45: Join local DJs who know the ins and outs of the business talking about the basics of booking, branding, promotion, licensing, and other tips and tricks.

FRIDAY, November 8, 2013

Understanding Music Contracts – Lecture - 2:00 – 3:30: George Adelo, Esq. discusses legal agreements between bands and the basics of recording contracts and licensing agreements.

State of the Radio – Panel Discussion - 3:45 – 5:15: Radio airplay has always been a critical part of a musician’s career. How and where people listen to radio depends largely on demographics and geography. Knowing how the industry has changed and will continue to shift will help guide your decisions when deciding where and how to pitch your music for broadcast. Hear experts in the industry discuss radio relevance, licensing issues, including online streaming, podcasts and the impetus and growing market of pirate radio.

The Art of Music Production – Panel Discussion - 5:30 – 7:00: Join musicians and other experts in the industry to discuss different approaches to recording and production and explore how to choose a producer, how to resolve differences of creative vision, the benefits and hurdles of DIY production, and options for promotion and distribution.

The Future of Music in Santa Fe – Panel Discussion - 7:15 – 9:15: Santa Fe is a city with unique challenges when it comes to growing and sustaining a music scene. Music venues struggle to start up and remain viable, and everyone in the industry suffers. Join a panel of local music professionals and city representatives to discuss the future of Santa Fe’s music scene and explore what’s required to help music venues and musicians succeed in this challenging climate.